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As Thanksgiving is only a few days away and we’re all dreaming of mashed potatoes and gravy, it occurred to me that designing a logo is a lot like following a recipe. Sometimes you stick to the recipe, and sometimes you add special ingredients to suit your own taste....
Assigning value to public relations efforts is a nuanced task that lacks industry-wide standardization. Advertising value equivalency (AVE) is a commonly used metric but does not offer a true apples-to-apples comparison. While advertising is paid communication, public...