Multichannel marketing for multichannel supply chains.
Selling turbines for COGEN applications? We can help.
Winglets to C checks, MROs to FBOs. We speak aviation.
We understand dirty, dull and dangerous.
You have a breakthrough open source technology stack. And we know just how to describe it.
Need a marketing solution for your data solutions? We get IT.
From RP solutions to deferred compensation we know the business end of financial services.
In business, as in our personal lives, the decisions we make are influenced by our experiences. The more memorable the experience, the greater its influence. Koroberi is a full-service agency that creates memorable experiences for BtoB marketers worldwide.
Challenge: Launch Alimak Hek’s new work platform and hoist products at the CONEXPO tradeshow to drive interest and gather market intelligence.
Solution: The entire campaign focused around a “Ticket to Ride” theme, from the mailings to the booth design. A microsite was created leading up to the event for attendees to complete a survey for a prize drawing, and gift packages were available at the expo for active participants at the booth.
Results: The booth and microsite generated valuable market data, and the “Ticket to Ride” theme energized the show sales force. The entire stock of gift packages was distributed to qualified leads.
"We initially chose Koroberi as our outside marketing agency because of their business to engineer capabilities, global reach, and full service capabilities. After two years of working together, they have become a true partner and invaluable part of our marketing organization and efforts. Their integration and support has allowed our key resources to increase focus on profitable growth."
Challenge: Position and launch a new Cisco Interworks business solution to existing global customer base, following the purchase of the IBM Ethernet and token ring LAN business unit. Complicating the business were global and vertical market differences in use of legacy and new solutions – including an embedded base of outdated token ring technology users in the European financial market who still needed support.
Solution: After a global market mapping study to discover what technology solutions were in use in what areas and markets, we relaunched the Ethernet and token ring products under the Cisco badge – specifically addressing local market expectations.
Results: The highly specific roll-out maximized customer retention, as well as provided an informed path for token ring migration to an Ethernet-based solutions.
Challenge: Transition the outdated, content-heavy FKI Logistex site to a responsive design with a focus on lead generation and internationalization to better serve their growing global markets.
Solution: We completely reengineered the client site, combining different types of advertising campaigns and cohesive messaging to drive new traffic to the site, and more importantly, to the sales representatives. It was deployed in seven languages to bridge the gap for their international audience.
Results: FKI Logistex logged 245 web-initiated inquiries via online contact forms in the first two months after the site launch. Both sides were happy with the results, and customer referrals continued to grow.
"FKI Logistex sells a complex product to a competitive and global market. Koroberi has taken the time to understand our unique attributes and our marketplace, and has become an essential part of our marketing team."
Challenge: After a successful global brand launch in 2006 and consolidation of legacy brands, Flowserve needed to fast track a second stage brand promotion and global positioning campaign to capitalize on developing opportunities in oil and gas, chemical, power and process industries worldwide.
Solution: We developed a tactical campaign road map and created a strong advertising and PR campaign with engineer sensibility. We worked with Flowserve’s other agencies across the globe to disseminate content at the lowest and most effective cost per reach, with a measurable ROI across all channels.
Results: Flowserve’s low-cost, high-return PR campaign generated media coverage worldwide and establishing a presence in emerging markets and increasing media mindshare in the U.S engineering/process market sector.
"I needed a firm that had the skill set in working in a matrix organization like Flowserve. Koroberi excelled in those areas."
Challenge: The Fujitsu 9600 ISDN switch faced a skeptical business market, reluctant to commit to a new and unknown digital communications technology.
Solution: While industry pundits jokingly referred to ISDN as “I Still Don’t Know,” we implemented an information and education campaign focused on C-suite executives to simplify a complex technology into business benefits.
Results: Hailed by the Financial Times as “one of the best new technology campaigns of the decade,” the new switch exceeded launch and first year market penetration goals.
Challenge: Help a newly launched decorative hardware company serving the wholesale and OEM furniture markets initiate a pull-through strategy to drive increased consumer interest at the retail level.
Solution: The “Crafted For Your Life” campaign addressed key purchasing motivators revealed by focus group testing. The integrated campaign was launched at a key industry tradeshow and supported by consumer and trade ad campaigns sharing the same lifestyle photography, a PR campaign targeting trade and consumer audiences, postcard mailings, consumer collateral, and a consumer-friendly redesign of the Hickory Hardware website.
Results: The campaign increased brand recognition among retail consumers. In just five months, the campaign generated media coverage with an equivalent ad value of $2.7 million and established brand’s market positioning as design and quality leader. The campaign also helped Hickory Hardware win category leadership at major big box home improvement chain.
"Building the brand and the image has always been very important in the projects we have done with Koroberi. It always amazes me how quickly Koroberi was able to take a new brand and make it a household name."
Challenge: Refresh the aging Hyster brand with a focus on its new fact-based advertising campaign that supported its market positioning as "The Safe Choice" in the lift truck market.
Solution: We created Trucktruth.com and populated it with information to target lift truck buyers and operators. The site offers unbiased comparisons of Hyster and competitor products, as well as informative articles and reports that hit all points within the industry.
Results: The industry forum established Hyster as a thought leader, unafraid to engage in an open dialogue with competitors. The integrated “Safe Choice” campaign thrived through print advertising, PR, direct mail and national events
Challenge: Intelligrated management grew a 17-employee start-up into a 2,300+ employee global material handling powerhouse in a short ten years. Facing an increased focus on automation and software solutions, the brand needed a makeover to better align with their new business reality.
Solution: We developed new positioning, including “automation that delivers” and “software intelligence that delivers,” in conjunction with a brand refresh and new web presence.
Results: The new positioning created a rally cry for Intelligrated’s internal audience, and a strong and competitive brand promise to the external audience of customers, prospects, industry analysts and competitors.
Challenge: Position the start-up for success in its target markets through website development and concise brand messaging and graphic design.
Solution: We refined the MegaWatt Solar advantages and created brand statements to position the company as a low-cost innovator in the industrial solar industry. The story was told visually through informational collateral with striking graphics.
Results: The website launched prior to a major solar power trade show, and was displayed for company executives in attendance. MegaWatt Solar saw their reputation grow as a qualified solar power supplier with superior technology and competitive advantages.
Challenge: Merge two distinct brands into a single, cohesive identity that clearly communicates the company’s strengths and core competencies.
Solution: We launched a marketing campaign that included identity and collateral development, award-winning print advertising, website redesign and tradeshow support, which all focused on the new “Vision is Certainty” positioning.
Results: Paradigm’s branding effectively competed with its larger competitors. Within the first 12 months of the brand launch, 3,400 pages of editorial coverage were generated, totaling and equivalent ad value of $36.3 million.
Challenge: Position RMT Robotics as a leader in innovative robotics solutions in the North American material handling industry and secure new business opportunities.
Solution: Through brand-awareness research and outreach programs, we positioned RMT as the go-to experts for streamlining complex robotic terminology and concepts for industry articles and literature.
Results: Since the campaign launch, numerous outlets have featured RMT with other top brand names. This has led to several new business opportunities in different markets, including the addition of the company’s largest-ever contracts with a Canadian beer distributor.
Our integrated service offering is as deep as our thinking.
Whether we dig into existing research or commission new, we begin each project by doing our homework and developing a strategy for success.
We create relevant and powerful messaging to engage and influence your target.
When we bring an idea to life, we leverage the ideal mix of traditional and new media, and infuse every touchpoint with creativity.
A truly powerful idea naturally extends to many marketing channels, so you can get the right message to the right individual at the right time and place.
We plan for and build measurement and optimization into every project.
Kathryn Olive, President and Co-founder
Kathryn is a PR professional with expertise in media relations, strategic planning and content development. Recognized as a leader in women owned business, Kathryn serves as president of Koroberi and has served as CEO of sister company Ashe Avenue. Kathryn enjoys participating in community development with a special interest in mentoring young business professionals and supporting cultural arts organizations.
Bruce Olive, CEO and Co-founder
Bruce has spent a lifetime helping clients communicate complex solutions, products, strategies and subject matter clearly and concisely. With over 30 years in the advertising industry, Bruce began his career as a copywriter at DDB Needham. A co-founder of Koroberi and sister company Ashe Avenue, when not developing strategy and branding solutions, Bruce stays busy in his organic garden and flying his open cockpit aerobatic biplane.
Glen Fellman, EVP Chief Creative Officer
Glen has pursued creative challenges for 20 years as a copywriter and creative director. His experience spans multiple industries and agency formats from full-service creative shops to global digital agencies. His work has earned awards and produced results for brands like Lenovo, Nationwide Financial, and Porsche. Outside the office, Glen uses his creativity to advance social causes, inspire youth hockey players, and expand his family’s culinary world-view.
Mirko Mueller-Goolsbey, EVP Group Account Director
For over a decade, Mirko has helped global and national brands solve business challenges with a mix of marketing and technology. In fact, he led the team that created one of the first brand experiences on the iPad. He has partnered with the likes of CenturyLink Business, Nationwide Insurance, and Nortel, on both the client and agency side. Outside of work, Mirko finds other challenges on the golf course, on the tennis court or in the midst of a DIY project.
Director of Client Services
Lead Front-End Developer
Technical Project Manager
Marketing Account Supervisor
PR Account Executive
PR Account Executive
BtoB Top 150 Advertising Agency
Top 50 Entrepreneur:
Award Winner: Online Media, Sales Literature, Advertising and Advertising campaign targeting business audiences 4 Color
First Place Award for Fractional Print Advertisement
Second Place Award for Best Integrated Campaign
Outstanding Material Handling and Logistics Content Award
The Society of Technical Communication Award of Excellence in: Online Communications, Technical Publications, Non-Computer Equipment Guides, Promotional Materials
Gold, Best Collateral Material Brochure Campaign
Gold, Best Sales Promotion Packaging
Silver, Public Service Collateral