Koroberi is a B2B integrated marketing agency located in the North Carolina's booming Triangle. Koroberi specializes in branding, content creation, PR, advertising and digital strategy.


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236 S. Boylan Ave
Suite 100
Raleigh, NC 27603
919 438 2423

email templates

An opportunity to streamline

Teleflex, a major player in the global medical device industry, was right on the cusp of a new product campaign when they chose Koroberi to assist with their email marketing efforts. Although Teleflex had a well-established email marketing program, their campaigns needed to evolve beyond one-and-done sends. Koroberi and Teleflex determined a redesign was in order for their marketing email and landing page templates to bolster engagement and conversions through multi-touch campaigns. The goal was to streamline their efforts by providing clean, drag-and-drop templates that would allow for autonomy in creating their own quick-turn campaigns.

High-impact templates for the win

Koroberi started with a content audit, reviewing all recent and planned materials to support the upcoming product campaign. We determined Teleflex needed 3 email and 2 landing page templates to allow for utmost variability. Templates were categorized by 1) informational 2) visual and 3) multi-topic emails, with 1) educational and 2) lead generation-focused landing pages.

We created three email templates for Teleflex based on their current and future needs.
Two landing page templates were also created so Teleflex could create full campaigns in minutes.

Once the client’s needs were established, we created wireframes and designs that could meet the client’s demands for flexibility and usability. With approved designs in hand, Koroberi worked with a team of web developers and Eloqua implementation experts to make the templates functional and responsive.

Embracing email autonomy

Koroberi conducted training sessions with the Teleflex marketing team to ensure proper understanding and usage of the email and landing page templates. We also built out new lead capture forms to connect with the client’s CRM and developed a suite of Photoshop templates to ensure accurate and consistent image sizing.

Today, the Teleflex marketing team creates their campaign deliverables without external technical assistance. Since launching, audience engagement and conversions have increased, along with a:

0 %
increase in form submission rates

Is it time to upgrade your email marketing strategy?