Freedom to create a fresh approach
The ads are simple. We pose a question that suggests the most difficult challenges that supply chains face today may have viable solutions.
- What if you actually knew what to do with all that fleet data?
- What if your fleet always fit your operation?
- What if your power source could be a source of efficiency?
- What if you could fill the gaps in your labor pool?
We illustrated the words “What if” in a unique way on each ad to help viewers really visualize their pains. We added some subtle animations to help catch the eye and “pop” on selected media placements, and included actionable CTA language to urge the customer journey to advance.
Once users either clicked through a digital ad or visited the shortened URL from print, they’d find themselves on a dedicated landing page that mirrored the ad’s look and feel. The parallax pages strategically reveal the practical solutions Yale provides to the seemingly rhetorical questions posed in the ad creative. The pages include resource links to continue educating as well as invitations to further the conversation with a dealer representative.