Narrow your focus, maximize your potential
Koroberi implemented a strategy to weed out clicks from existing customers already familiar with Honeywell or Vocollect and its solutions. Instead, we wanted to hone in on prospective customers that were ready to start a real conversation.
Koroberi worked with Honeywell’s marketing team to revamp the campaign architecture to better support the customer journey, while also align more closely with sales objectives and benchmarks. Through in-market audience monitoring and advanced search term analysis, we refreshed the account’s text ads, keywords and landing page content. A unique conversion code snippet was created and applied to each campaign for clear and comprehensive tracking within Vocollect’s CRM.