Here comes Frankie
Frank Clark is vice president of The Lilly Company, a family-owned material handling dealer, with a focus on lift trucks and ancillary equipment. With a lifetime of industry knowledge, Clark was looking for a way to make material handling interesting to his young twin boys. He invented an animated character – “Frankie Forklift” – as a way to teach simple life lessons to children with unique messaging related to material handling. “Frankie Forklift and Friends” quickly grew to encompass a children’s book, merchandise and animated video series.
Clark connected with Koroberi through an industry networking event and asked for some help to increase awareness of Frankie Forklift. He wanted to elevate the brand’s recognition in the material handling industry to then have professionals share with their children, grandchildren, nieces, nephews, etc.