Setting the table – Think beyond the announcement
Every company’s story consists of multiple parts, best told by several voices. To help each publication get the most value from Eco-Site announcements with the most relevant angle, Koroberi provided pre-framed story angles and added commentary according to publication interests like finance, wireless industry trends, local business developments and more. Crucially, company executives offered generous interview availability, enabling publications to get their own exclusive content and provide their unique perspective on company announcements.