Headshots and bios are history. All a headshot tells you is what we looked like on the day the photo was taken. All a bio represents is our side of a story from history. We figure you’ll get a better sense of who we are today by reading our posts.
As marketers, we track and analyze countless metrics to help determine the effectiveness of our activities. We try to use them to defend our resources, identify areas for improvement and determine our competitive position in a crowded environment.
Trust us on this - marketers are busy people. We don’t necessarily have the time to comb through case studies, e-books and white papers to keep abreast of the latest trends, tips and tools. We’ve found that one of the easiest and best resources for insights is...
Interactive content, voice search and virtual reality made waves in the marketing industry this year. But with 2018 quickly approaching, it's time to move on to the next big thing. Here are a few marketing trends we think you should be on the lookout for.
Scrolling through social media reveals a growing trend of users posting photos of (allegedly) favorite products ranging from household cleaners to clothing brands. But these posts are not totally organic. As social platforms’ clout continues to grow, more brands are...
Email has opened up an entirely new world for business communication since it was first introduced more than 40 years ago. According to Hubspot, 28 percent (!) of the workweek is spent reading and responding to emails. It’s easy to feel overwhelmed as that...
Creating a strong brand is vital to the survival of any organization. Branding can give you the upper hand against the competition and increase awareness for prospective customers. Use these simple steps to start strengthening your brand and laying the foundation for loyal...
Immersive… engaging … impactful… the next big thing! What platforms are the source of all this buzz? Virtual reality (VR) and augmented reality (AR) technology—potential game changers for future marketing efforts.
To launch a digital ad campaign and not track its performance is a little like throwing a pass and not bothering to look downfield to see whether it’s actually been caught (happy football season!)