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We get a lot of similar questions from clients across industries. These resource guides are intended to help answer those questions through insights gleaned from our more than two decades of experience in B2B marketing. We want to share our knowledge to help you enhance your marketing initiatives.
As environmental regulations forced more businesses to switch to electric materials handling equipment, Hyster wanted to convey their commitment to bringing clean power to high-capacity trucks. We delivered a campaign that generated thousands of new web users and a Google Ads CTR that was nearly twice the industry average.
Through a comprehensive launch campaign, we helped Yale Lift Truck Technologies get their Yale Relay automated lift truck platform more than 700,000 impressions across channels and a earn major award win.
Working with our client MHS, we executed a programmatic advertising campaign to reach decision-makers in new places online and increase brand awareness in a cost-efficient way.
Working with our longtime client Yale, we executed a range of advertising and social media tactics to create a comprehensive digital campaign that reached their established audience of decision-makers as well as a new target audience – end-users.
We partnered with MHS to create a “showstopping” booth experience, complete with interactive displays, eye-catching graphics and branded staff attire. We promoted via advertising, email campaigns and trade media coverage to attract the most visitors.
When an in-person event moved online, we worked with Zethcon and the convention hosts to create a virtual trade show experience like none other, with prominent ad placements, sponsored e-blasts, social media posts, a coveted session slot and more.
Koroberi worked with Yale to revisit everything about their advertising experience – not just the creative – and really looked to drive the customer journey. The result? An ad campaign with a 1.1% conversion rate.
Yale turned to Koroberi to help strategize and implement a product launch campaign. The 18-month campaign included email campaigns, social promotions, banner ads, press releases, video concepts, landing pages and a full suite of sales collateral.
Yale Robotics was ready to launch its new technology to the manufacturing and distribution markets, but needed a strategic campaign, fueled by rich content. Koroberi delivered a series of messages for personas and pain points at various stages of the buying journey.
Koroberi launched a YouTube Ads campaign to drive video views and channel subscriptions on the Frankie Forklift YouTube page. The short campaign reached its goal within the first 30 days, increasing views by 155% and subscriptions by 119%.
Honeywell needed to graduate its Google Ads campaign goal from brand recognition to qualified lead generation. Koroberi revamped the campaign architecture and refreshed the account’s text ads, keywords and landing page content, resulting in an 8:1 return on ad spend.
Intelligrated turned to Koroberi to help increase its brand recognition at the regional and local levels. We implemented a highly targeted Google Ads search campaign for target regions and a complimentary display network campaign nationwide.
