In 2015, Koroberi worked with Yale to develop the “Break Free” campaign, encouraging prospects to break free from the status quo of conventional suppliers and promoting Yale’s flexible finance terms, creative fleet management solutions, alternative power solutions and large independent dealer network. But after four years of successfully encouraging the industry to reevaluate partner relationships, it was time to push the conversation forward – to now rethink their challenges and spin them into opportunities. Koroberi and Yale worked together to revisit everything about the advertising experience – not just the creative – and really looked to the customer journey to drive the campaign from banner engagement to site conversions. Enter: The “What If?” advertising campaign.
It didn’t take long for Yale to start seeing the positive results of their new ad campaign. In less than a year, the campaign saw: