We get a lot of similar questions from clients across industries. These resource guides are intended to help answer those questions through insights gleaned from our more than two decades of experience in B2B marketing. We want to share our knowledge to help you enhance your marketing initiatives.
Yale Robotics was ready to launch its new technology to the manufacturing and distribution markets, but needed a strategic campaign, fueled by rich content. Koroberi delivered a series of messages for personas and pain points at various stages of the buying journey.
Honeywell needed to graduate its Google Ads campaign goal from brand recognition to qualified lead generation. Koroberi revamped the campaign architecture and refreshed the account’s text ads, keywords and landing page content, resulting in an 8:1 return on ad spend.
Intelligrated wanted to capture their evolving target audience and directly appeal to their personal interests. Koroberi created the “What Matters” advertising program and placed in industry publications around the world, including regionalization across five languages.