Two decades of delivering memorable experiences

Take a walk down memory lane with us, as we feature some of our favorite projects from each year, 1999-2019.

1999 - IBM Global Services & Cisco Systems

Koroberi partnered with IBM/Cisco to help create and launch the “e-nabling the enterprise” campaign as they transitioned traditional enterprise customers to next-generation, internet-enabling switch offerings with higher speeds and lower costs.

2000 - FKI Logistex

Koroberi’s model branding and positioning exercise introduced supply chain giant, FKI Logistex, into the North American e-commerce, warehouse distribution, manufacturing, postal, library, beverage and airport markets.

2001 - FKI Logistex

We have a thing for corporate mergers and acquisitions. This time, our charge was to combine the Mathews Conveyor, Buschman, Alvey, Crisplant, SNE, Real Time Solutions and White Systems brands under the FKI Logistex umbrella, positioning the company as a single-source material handling solutions provider in North America. This video helped explain it to the market – and won us an ADDY Award.

2002 - Flowserve

Flowserve Corporation acquired Invensys Flow Control - and rebranding and integration efforts started flowing fast! We helped transition 80 sub brands and thousands of legacy products into a single Flowserve Flow Control Division.

2003 - Capital Strategies Venture Capital

With the giant POP of the dot-com tech bubble subsiding, we provided marketing support for venture capital firm Capital Strategies’ portfolio of big-data, pre-IPO software startups, including Object Venture, Metagenix and Cipher Optics.

2004 - FKI Logistex

While everyday consumers may not buy material handling solutions, they do depend on them to satisfy their shopping, delivery and travel needs. This ad campaign for FKI Logistex illustrates the consumer impact of accurate sortation, “because you want ROI, not a return.”

2005 - Keeler Brass, A Hickory Hardware Company

Prior to the launch of this ad campaign, Keeler Brass had a reputation solely as a domestic hardware manufacturer. Our task was to communicate the company's entry into global outsourcing. Koroberi’s Asian-inspired advertising campaign announced the arrival of Keeler Brass China into the Chinese furniture market with eyebrow-raising ads that put a smile on the client’s face by making the product the star.

2006 - Ingersoll Rand

Koroberi was chosen to develop and launch Ingersoll Rand’s new Nirvana NXT zero-oil, variable speed centrifugal compressor series. The campaign did double duty promoting Ingersoll Rand as an innovative, environmentally “greener” brand offering a zero-oil, smarter, low-maintenance solution.

2007 - Paradigm

After a series of acquisitions of best-of-breed geophysical companies, a global, private equity group formed Paradigm, a single-source, subsurface geo-modelling group. Koroberi’s challenge was to convey the combined company's core competency and articulate a superior value proposition against much larger, major competitors. Our multichannel “Vision is Certainty” campaign gave Paradigm the visibility it needed among investors and U.S. oil and gas exploration markets.

2008 - Waller Family Farms

B2B is our heart and soul, but sometimes doing work for friends is a fun change of pace. Every year, we kick off the summer with an afternoon of strawberry picking, and when Waller Family Farm, our local strawberry farm of choice, needed a logo design, we happily stepped up to the plate. It later won the top design award from the NC Strawberry Growers Association.

2009 - Koroberi

Just 10 short years ago, we celebrated the first decade of Koroberi. Illustrator Ben Zweifel helped us create a fun, custom illustration to celebrate the occasion, with subtle accents to highlight notable accomplishments like being named America’s #2 Top B2B Small Agency of the year. (Look closely for more!)

2010 - Cimcorp/RMT Robotics

Finland-based Cimcorp needed to make a splash with their entry into the U.S. market. With ADAM, an autonomous mobile robot, they had the product - and we supplied the marketing, with everything from message strategy, branding, collateral creation, publicity, event support and more.

2011 - Elite Line Services

ELS airport baggage handling gives airports what they need to keep moving - and needed brand positioning to match. Koroberi came through with a comprehensive program that included message strategy, collateral creation, website redesign, email marketing and more.

2012 - Hyster

With data collection and analysis critical to lean, successful supply chains, Hyster created a telemetry tool to leverage lift truck data. Through interviews with product development teams and dealers, we distilled the technology's competitive strengths to create a microsite, designed user interface and hardware faceplates, created training materials and more!

2013 - Intelligrated

When a Fox News morning show started a segment on companies hiring now, we knew it was a good fit to expose the Intelligrated brand to a national audience and help attract quality applicants. And while the segment presented the open positions by saying, “this may not sound like the sexiest job in the world…” it turned out to be sexy enough to get featured.

2014 - Shanghai Homsteel

We called on our point-of-purchase expertise when Shanghai Homsteel needed in-store displays for their line of tool storage solutions, which are sold under the Kobalt name – the house brand of Lowe’s Home Improvement. The result? Displays ready to make dreams of the most efficient garages and workshops a reality.

2015 - Intelligrated

In the increasingly online world, some of the most effective marketing comes in the form of old school, printed materials. Intelligrated wanted to go after top-tier prospects for its voice-directed fulfillment solutions, but needed to get through the digital clutter. We created this dimensional direct mailer that included custom packaging with bellyband, an informational insert and even a FitBit!

2016 - Agile Media

Our trade publication partnerships run deep – sometimes even deeper than PR and advertising assignments for our clients. When a trusted supply chain media group needed to rebrand the media kits for its titles "DC Velocity" and "Supply Chain Quarterly," they called on us for a fresh new look featuring visual infographics and easily skimmable content.

2017 - Honeywell

As a Google Partner agency, Koroberi was chosen to revamp Honeywell Vocollect's Google Ads campaign architecture to better support the customer journey, while also aligning more closely with sales objectives and benchmarks. Through in-market audience monitoring and advanced search term analysis, we refreshed the account’s ads, targeting methods and landing page content. As a result, Google Ads sales opportunities exceeded an 8:1 return on ad spend (ROAS).

2018 - Frankie Forklift

Who said forklifts are only for grownups? We couldn’t help but jump at the chance to work with Frankie Forklift and spread our love of material handling to the next generation. Through branding, social media, direct mailers and advertising, we helped Frankie Forklift and Friends – including Petee Pallet, Sally Shrinkwrapper and more – give a lift to their YouTube subscribers and video views.

2019 - Yale Materials Handling

The primary intention of Yale's ProMat trade show presence was engagement. We wanted to create a space where customers, prospects and media alike could interact with our content, rather than just look at it. We traded brochures for interactive displays and presentations for hands-on tours. This format not only kept the audience engaged and asking questions, it netted high quality sales leads.

Koroberi has worked with some amazing clients our first 20 years in business, and our future looks even brighter. Cheers to this and the next 20!