10 Twitter accounts every marketing pro should follow

Trust us on this - marketers are busy people. We don’t necessarily have the time to comb through case studies, e-books and white papers to keep abreast of the latest trends, tips and tools. We’ve found that one of the easiest and best resources for insights is Twitter. Many of today’s most influential bloggers, marketing strategists and industry publications share their knowledge daily on this channel.

To help sort through the galaxy of marketing-related Twitter handles out there, we’re revisiting this topic one more time. Here’s our most recent top 10 in no particular order. Enjoy! 

You can see Part One of this series here.

 1. Ann Hadley (@MarketingProfs) – Ann is the head of content for MarketingProfs, one of the best marketing authorities around. She constantly tweets her expert content marketing knowledge.


 2. Hootsuite (@HootSuite) – If you’re in the game, then you’re already well aware of HootSuite and likely spend a great deal of time on the platform. What you may not be aware of, however, is that HootSuite’s Twitter account is overflowing with social media news, best practices and resources.

 3. Patrick Neeman (@usabilitycounts) – With over 40,000 tweets to date, Patrick provides comprehensive (and prolific!) insights on all things UX. He runs usabilitycounts.com and is an essential reference for any UX wonk looking to stay on top of their game.


  4. Laura Ries (@lauraries) –Together with her dad, Laura has written best-selling books and runs the highly successful Ries & Ries branding and positioning firm. Laura’s Twitter account is engaging offers informative brand strategy.

 5. Joe Pulizzi (@JoePulizzi) – Founder of the Content Marketing Institute, saying Joe knows what he’s talking about is an understatement. Currently on a campaign to “kill marketing in order to save it,” his Twitter account is full of eye-opening insights and head scratching observations.


 6. Neil Patel (@neilpatel) – It’s difficult to do a general marketing search of any kind and not come across Neil’s smiling face and shiny bald head. Columnist for Forbes and founder of CrazyEgg, he’s considered one of the most important thinkers in the industry. His Twitter account runs the gamut and shouldn’t be ignored if you’re serious about staying on top of the latest trends.

 7. Nick Finch (@nickf) – Nick eats and breathes all things UX. Founder of UX for Change and director at Deloitte Digital, Nick constantly shares his expert UX stories, advice and questions to the UX community. He does a great job of curating quality blogs and articles that are guaranteed to raise provoking issues among UX professionals.


 8. Jessica Hische (@jessicahische) – Jessica’s designs are delicious eye candy, especially her lettering work. Her account often features links to her website where she sells all sorts of beautiful greeting cards, prints and font sets. In addition to her design-focused tweets, Jessica links to other noteworthy designers and various projects she’s involved in.  


 9. Jeff Bullas (@jeffbullas) – Jeff creates so much marketing content, it’s hard to grasp how he possibly does it. His nearly 600,000 followers constantly benefit from the latest news and tips to drive traffic, gain followers and improve content. He even takes cues from hip-hop music production – Yep. A must follow.


10. Rand Fishkin (@randfish) – He founded Moz (mic drop). Seriously, do we need to say more? We can’t count the times we’ve benefited from Moz insights and software. Rand’s Twitter account is teeming with insights so good you almost feel like you’re getting away with something.

Following any one of these accounts will certainly give a leg up on strategy and execution. Marketing is a hectic and downright dizzying world at times. Tips and insights from pros like these can give you the competitive edge.