Testimonials

Public Relations

“As a reporter covering the materials handling industry, I rely on experts from companies like FKI Logistex. The team at Koroberi does a first-rate job of getting me access to the thought leaders at FKI Logistex who can put industry events and technologies in context for my readers. Koroberi is very effective at finding good material we can profile in the pages of the magazine, and the editorial content they produce is top-notch. Koroberi does what a good PR company should do — understand the magazine’s needs and the needs of their clients.”
Bob Trebilcok, Editor-at-Large
Modern Materials Handling Magazine

“Through their advertising acumen and PR expertise, they were able to place us in some periodicals and downstream marketing places that we would not have even considered. We have had exposure to markets that we would consider outside of the norm for our products and have seen great benefit through incremental sales and contacts. Koroberi has been key in helping us maintain our technical edge, which is important in the markets where we play.”
Product Manager,
Leading global pump, valve, seals and controls manufacturer

“We have a lot more feedback and requests from our customers from around the world because of articles that Koroberi has helped us publish. They have gotten us on the cover of many magazines and placed dozens of articles.”
Marketing Director/Controls,
Leading global pump, valve, seals and controls manufacturer

Brand Development

“Koroberi has created our new packaging, new collateral and new website and has delivered more effective tradeshow results. All of these could not have been done internally. We get great value for our spend on these services.”
John Pelka, VP Marketing,
Hickory Hardware

“We had 8-10 different companies and 15-20 different product lines that had to consolidated into a portfolio approach. It would have been very difficult to do without Koroberi.”
General Manager,
Leading global pump, valve, seals and controls manufacturer

“The greatest benefit of working with Koroberi is the excellent job they did in getting our name recognized in the market as a strong, reliable and competent brand. They achieved this by authoring technical papers, implementing a comprehensive public relations campaign and creating eye-catching and well-branded tradeshow displays.”
Marketing Director/Controls
Leading global pump, valve, seals and controls manufacturer

Web Development

“They are outstanding in their web applications.”
Director of Global Branding
Leading global pump, valve, seals and controls manufacturer

“They have always been very good stewards of our money. Everything we have done with them brings a lot of value. The web is a classic example. We spend less with them and get a very dynamic website. We always get a great product.”
John Westendorf, President,
Hickory Hardware

Reliability

“I don’t believe the word “can’t” is in their vocabulary, they seem to always be able to do whatever we ask of them.”
Communications Manager,
Leading global pump, valve, seals and controls manufacturer

“One of their greatest benefits is the fact that they are technically knowledgeable. You have a high confidence factor when you are dealing with them. You can trust their judgment.”
Director of Global Branding
Leading global pump, valve, seals and controls manufacturer

“They are reactive to our needs and provide solutions that are tailored to our business objectives. They seem to go above and beyond what is expected of them.”
Communications Manager,
Leading global pump, valve, seals and controls manufacturer

“I know when a job is given to Koroberi that I don’t need to be concerned about them missing a deadline or the results being less than we expect.”
Communications Manager,
Leading global pump, valve, seals and controls manufacturer

Trust

“They work as a partner with us; they are just like another group within FKI. There is a level of trust. I can call on them at any time and have something taken care of. That is really valuable to us.”
Emily Smith, Marketing Supervisor
FKI Logistex

“Trust factor – In working with Koroberi from day one, they understood where I wanted to go. I did not have to explain anything to them. Koroberi was key to our success.”
General Manager,
Leading global pump, valve, seals and controls manufacturer

Value

“I have had the pleasure of working with Koroberi for over six years now. They fight for their customers and are always looking to bring value to them. If you are looking for someone that understands the logistics industry and will add a tremendous amount of value to your organization by assisting in growing your business, Koroberi is that firm.”
Gary Master , Publisher
DC Velocity Magazine

“We get considerably more value in press coverage than what it is costing us. We typically see a 5:1 ROI.”
VP Marketing, Leading global pump, valve, seals and controls manufacturer

“One of the best values we get from working with Koroberi is the press they get for us. Publishers frequently call on Koroberi for articles, product releases, and so on because Koroberi has done an outstanding job promoting us. They have been able to provide us with a surprisingly large amount of placements in a wide variety of publications.”
Communications Manager,
Leading global pump, valve, seals and controls manufacturer

“Customers have called us about the technology we have talked about in articles Koroberi authored. As a direct result, I have more contact with my customers, and they have taken the initiative to call me. We have had hundreds and hundreds of customers call us.”
Marketing Director/Controls,
Leading global pump, valve, seals and controls manufacturer

“They did a superior job on public relations and getting the word out on a very low cost basis. We got $1.5-$2 million worth of free advertising equivalency for pennies on the dollar.”
Marketing Director/Controls,
Leading global pump, valve, seals and controls manufacturer

“Koroberi has created our new packaging, new collateral and new website and has delivered more effective tradeshow results. All of these could not have been done internally. We get great value for our spend on these services.”
John Pelka, VP Marketing,
Hickory Hardware

“Koroberi is very engaged in getting more out of the trade publications in advertising than we spend. We spend $8,000 in advertising and get $30,000 equivalent value in free PR, that’s the impression I get.”
John Westendorf, President,
Hickory Hardware

“Their industry knowledge saved us time and money in the development of case studies. We did not need a number of edits, and they knew how to write them.”
VP Marketing,
Leading global pump, valve, seals and controls manufacturer

“Koroberi provides superior service at a reasonable price.”
Communications Manager,
Leading global pump, valve, seals and controls manufacturer

Strategy

“We were highly impressed with Koroberi’s ability to create an overall strategy for our product and the image we were trying to bring to market. They are very creative with innovative ideas on how we should market our image, our products, and our brand.”
Marketing Director/Controls,
Leading global pump, valve, seals and controls manufacturer

“Koroberi, unlike a lot of people in advertising, are excellent businesspeople who understand the role and importance of marketing and how to utilize the disciplines that drive solutions.”
John Pelka, VP Marketing,
Hickory Hardware

“Koroberi takes the creative side and matches it up with the business side. They bring it all together.”
General Manager,
Leading global pump, valve, seals and controls manufacturer

Knowledge and Expertise

“They didn’t just write copy mindlessly. They took the time to get in and understand the technology and really understand the business.”
George Wright, VP Marketing,
Blendtek

“What sets them apart is their dedication to learning the new industries. They dedicates the time to finding out everything they can about what makes that industry tick — competition, customers, what other people are doing, strategies. They get to know the industry and the client.”
John Westendorf, President
Hickory Hardware

“FKI Logistex sells a complex product to a competitive and global market. Koroberi has taken the time to understand our unique attributes and our marketplace, and has become an essential part of our marketing team.”
Stephen Legg, Director, Product and Technology Development
FKI Logistex

“I needed a firm that had the skillset in working with a matrix organization like ours, They excelled in those areas.”
General Manager,
Leading global pump, valve, seals and controls manufacturer

“I feel that Koroberi’s value lies in their technical ability and their understanding of our product lines. What we do here in Lynchburg is a very niche oriented business and is not something that is easily learned. The individuals that we dealt with at Koroberi came up to speed quickly and had an understanding of our overall business and products.”
Product Manager,
Leading global pump, valve, seals and controls manufacturer

“They are very good at doing research on technical topics and specific products and how they are used. Because the documents Koroberi produces for us are so technical and are so well written, we have had many demands to publish these articles.”
Marketing Director/Controls,
Leading global pump, valve, seals and controls manufacturer

“They have on-staff engineers, and I believe that gives them an advantage over other agencies. The documents that are created by Koroberi, with their strong technical communication skill base, require minimal time for marketing personnel to revise copy and things like that.”
Communications Manager,
Leading global pump, valve, seals and controls manufacturer