Koroberi Blog

As the team member with the most blogging experience, and now the owner of this blog, I was asked to create a blogroll. A blogroll is a list of blogs that we think are worth reading. It should appear at the right, either above or below this post, depending when you are reading this. On my personal blog my blogroll is a list of blogs that I read, or things that I want to share. Share is the Web 2.0 term for promote, since we are all marketers at heart, and we want to let people know what captures our attention.

So once I switched into marketing mode, and this is a business marketing blog, I began asking the strategic questions about the blogroll. Who is reading this? What do they want to read? What is the benefit to us? Should we connect to other agencies? Who are the thought leaders in the B2B marketing space? And then I took a deep breath. This is only a blogroll. And it’s the web, so it can continue to change.

Rather than answer the questions in depth, I started with the blogroll from B2B magazine. This seemed like a good authoritative source. And we all want authoritative links to improve SEO, right? As I clicked through the links, some of the blogs are six or more months out of date. With the web, and the world, changing on a daily basis, I chose not to include those older blogs. I also discovered that this will be an on-going project as I discover new and relevant blogs.

I decided to start with some blog aggregators for now, like the Ad Age Power 150 and Guy Kawasaki’s Marketing.Alltop.com, part of Alltop.com, which shows all the top sites in a category, in this case, marketing. I will continue to seek out business marketing blogs, especially in the B2B space, so this roll can grow over time. Please add any suggestions to the comments below.