We Try Harder
Last week Koroberi discovered we had won second place in the best small agency category of the 2009 BtoB Top Agencies Report. These are the real-deal awards for the business-to-business marketing community-sponsored by BtoB Magazine and Crain Communications, publishers of Advertising Age and a bunch of other great books.
Koroberi has placed in the top 125 agencies for each of the past two annual awards, which was pretty cool at the time. But this is different. This is the big time. Not that great things don’t come from Chapel Hill, NC (think about the NCAA basketball team for a second), but generally the top marketing spots (just like top law firms, top accounting firms, top restaurants, etc) go to shops in New York, San Francisco or Chicago. Not a bad thing, just the way it is.
But second place is a funny place to be. What’s particularly great about this win is that two years ago at an agency planning retreat, we set ourselves the goal of being in the top twenty BtoB agencies in America within five years. An aggressive goal at the time, but one we thought we could reach. Now, only two years later and thanks to some great clients and great work, we find ourselves in the top part of the top 10. It’s a little funny, actually. Not that we didn’t do some great work. We knew that when we produced it. We knew that when the client approved it. And we surely knew that when awards began coming in throughout the year. In fact, it took a lot of first places to win this second place.
So here we are in 2009, with a wonderful award in hand. All the more reason to appreciate it and the work it represents. In the meantime, we know that we are going to keep doing great work, keep winning great clients, and we will see if we can get a first place next year. Until then, we try harder.
To read more about the BtoB Magazine Awards and Koroberi’s stellar 2008 year, visit http://tiny.cc/Koroberi.
To see case studies detailing our submissions, please visit http://www.koroberi.com/case-studies.
