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In a business where you're often only as good as your last "Atta boy," it's reassuring that they keep on coming. Here's a sampling of what our clients have been saying about us:
Click below to read more.
Public Relations
"As a reporter covering the materials handling industry, I rely on experts from companies like FKI Logistex. The team at Koroberi does a first-rate job of getting me access to the thought leaders at FKI Logistex who can put industry events and technologies in context for my readers. Koroberi is very effective at finding good material we can profile in the pages of the magazine, and the editorial content they produce is top-notch. Koroberi does what a good PR company should do — understand the magazine's needs and the needs of their clients."
Bob Trebilcok, Editor-at-Large
Modern Materials Handling Magazine
"Through their advertising acumen and PR expertise, they were able to place us in some periodicals and downstream marketing places that we would not have even considered. We have had exposure to markets that we would consider outside of the norm for our products and have seen great benefit through incremental sales and contacts. Koroberi has been key in helping us maintain our technical edge, which is important in the markets where we play."
Product Manager,
Leading global pump, valve, seals and controls manufacturer
"We have a lot more feedback and requests from our customers from around the world because of articles that Koroberi has helped us publish. They have gotten us on the cover of many magazines and placed dozens of articles."
Marketing Director/Controls,
Leading global pump, valve, seals and controls manufacturer
"FKI Logistex has undertaken a model branding exercise with Koroberi where, within the last year, the company name has emerged from relative obscurity to a position as a market force in the US materials handling industry."
Tom Esposito, Publisher, Warehousing Management Magazine
"One of the best values we get from working with Koroberi is the press they get for us. Publishers frequently call on Koroberi for articles, product releases, and so on because Koroberi has done an outstanding job promoting us. They have been able to provide us with a surprisingly large amount of placements in a wide variety of publications."
Communications Manager,
Leading global pump, valve, seals and controls manufacturer
Brand Development
Koroberi did an excellent job getting our name recognized as a strong, reliable and competent brand."
Marketing Director/Controls,
Leading global pump, valve, seals and controls manufacturer
"The greatest benefit of working with Koroberi is the excellent job they did in getting our name recognized in the market as a strong, reliable and competent brand. They achieved this by authoring technical papers, implementing a comprehensive public relations campaign and creating eye-catching and well-branded tradeshow displays."
Marketing Director/Controls,
Leading global pump, valve, seals and controls manufacturer
"Koroberi has created our new packaging, new collateral and new website and has delivered more effective tradeshow results. All of these could not have been done internally. We get great value for our spend on these services."
John Pelka, VP Marketing,
Hickory Hardware
"Building the brand and the image has always been very important in the projects we have done with Koroberi It always amazes me how quickly Koroberi was able to take a new brand and make it a household name."
John Westendorf, President,
Hickory Hardware
"We had 8-10 different companies and 15-20 different product lines that had to consolidated into a portfolio approach. It would have been very difficult to do be Koroberi."
General Manager,
Leading global pump, valve, seals and controls manufacturer
"FKI Logistex has undertaken a model branding exercise with Koroberi where, within the last year, the company name has emerged from relative obscurity to a position as a market force in the US materials handling industry."
Tom Esposito, Publisher, Warehousing Management Magazine
Technical Expertise
"Some of Koroberi's greatest values are their technical capabilities and their understanding of the technical nature of our products. When they would get into technical instructions or some of those other types of projects, they understood it with almost no explanation."
George Wright, VP Marketing,
Blendtek
"Each time I use it, people give great feedback on the beauty of the Flash (presentation) and how it quietly and effortlessly makes my talk more interesting."
Ping Fu, Founder and CEO
Geomagic, Inc.
"I feel that Koroberi's value lies in their technical ability and their understanding of our product lines. What we do here in Lynchburg is a very niche oriented business and is not something that is easily learned. The individuals that we dealt with at Koroberi came up to speed quickly and had an understanding of our overall business and products."
Product Manager,
Leading global pump, valve, seals and controls manufacturer
"They are very good at doing research on technical topics and specific products and how they are used. Because the documents Koroberi produces for us are so technical and are so well written, we have had many demands to publish these articles."
Marketing Director/Controls,
Leading global pump, valve, seals and controls manufacturer
"They have on-staff engineers, and I believe that gives them an advantage over other agencies. The documents that are created by Koroberi, with their strong technical communication skill base, require minimal time for marketing personnel to revise copy and things like that."
Communications Manager,
Leading global pump, valve, seals and controls manufacturer
Reliability
"I don’t believe the word "can’t" is in their vocabulary, they seem to always be able to do whatever we ask of them."
Communications Manager,
Leading global pump, valve, seals and controls manufacturer
"One of their greatest benefits is the fact that they are technically knowledgeable. You have a high confidence factor when you are dealing with them. You can trust their judgment."
Director of Global Branding
Leading global pump, valve, seals and controls manufacturer
"They are reactive to our needs and provide solutions that are tailored to our business objectives. They seem to go above and beyond what is expected of them."
Communications Manager,
Leading global pump, valve, seals and controls manufacturer
"I know when a job is given to Koroberi that I don’t need to be concerned about them missing a deadline or the results being less than we expect."
Communications Manager,
Leading global pump, valve, seals and controls manufacturer
Trust
"They work as a partner with us; they are just like another group within FKI. There is a level of trust. I can call on them at any time and have something taken care of. That is really valuable to us."
Emily Smith, Marketing Coordinator
FKI Logistex
"Trust factor – In working with Koroberi from day one, he understood where I wanted to go. I did not have to explain anything to him. Koroberi was key to my success."
General Manager,
Leading global pump, valve, seals and controls manufacturer
Value
"We get considerably more value in press coverage than what it is costing us. We typically see a 5:1 ROI."
VP Marketing,
Leading global pump, valve, seals and controls manufacturer
"They have always been very good stewards of our money. Everything we have done with them brings a lot of value. The web is a classic example. We spend less with them and get a very dynamic website. We always get a great product."
John Westendorf, President,
Hickory Hardware
"One of the best values we get from working with Koroberi is the press they get for us. Publishers frequently call on Koroberi for articles, product releases, and so on because Koroberi has done an outstanding job promoting us. They have been able to provide us with a surprisingly large amount of placements in a wide variety of publications."
Communications Manager,
Leading global pump, valve, seals and controls manufacturer
"Customers have called us about the technology we have talked about in articles Koroberi authored. As a direct result, I have more contact with my customers, and they have taken the initiative to call me. We have had hundreds and hundreds of customers call us."
Marketing Director/Controls,
Leading global pump, valve, seals and controls manufacturer
"They did a superior job on public relations and getting the word out on a very low cost basis. We got $1.5-$2 million worth of free advertising equivalency for pennies on the dollar."
Marketing Director/Controls,
Leading global pump, valve, seals and controls manufacturer
"Koroberi has created our new packaging, new collateral and new website and has delivered more effective tradeshow results. All of these could not have been done internally. We get great value for our spend on these services."
John Pelka, VP Marketing,
Hickory Hardware
"Kathryn is very engaged in getting more out of the trade publications in advertising than we spend. We spend $8,000 in advertising and get $30,000 equivalent value in free PR, that’s the impression I get."
John Westendorf, President,
Hickory Hardware
"Their industry knowledge saved us time and money in the development of case studies. We did not need a number of edits, and they knew how to write them."
VP Marketing,
Leading global pump, valve, seals and controls manufacturer
"Koroberi provides superior service at a reasonable price."
Communications Manager,
Leading global pump, valve, seals and controls manufacturer
Web Development Services
"They are outstanding in their web applications."
Director of Global Branding
Leading global pump, valve, seals and controls manufacturer
"They have always been very good stewards of our money. Everything we have done with them brings a lot of value. The web is a classic example. We spend less with them and get a very dynamic website. We always get a great product."
John Westendorf, President,
Hickory Hardware
Strategy
"We were highly impressed with Koroberi's ability to create an overall strategy for our product and the image we were trying to bring to market. They are very creative with innovative ideas on how we should market our image, our products, and our brand."
Marketing Director/Controls,
Leading global pump, valve, seals and controls manufacturer
"Bruce, unlike a lot of people in advertising, is an excellent businessman who understands the role and importance of marketing and how to utilize the disciplines that drive solutions."
John Pelka, VP Marketing,
Hickory Hardware
"Bruce takes the creative side and matches it up with the business side. He brings it all together."
General Manager,
Leading global pump, valve, seals and controls manufacturer
Industry Knowledge
"As I began a turnaround of Geomagic’s image to keep pace with our rapid growth, I looked for a marketing partner. Koroberi and its engineer marketers understood our technology, our markets and our dilemma. We worked as a team to refocus our brand and greatly expand our PR visibility as a technology leader."
Andrew Stein, Vice President, Marketing
Geomagic
"They didn’t just write copy mindlessly. They took the time to get in and understand the technology and really understand the business."
George Wright, VP Marketing,
Blendtek
"Their industry knowledge saved us time and money in the development of case studies. We did not need a number of edits, and they knew how to write them."
VP Marketing,
Leading global pump, valve, seals and controls manufacturer
"FKI Logistex sells a complex product to a competitive and global market. Koroberi has taken the time to understand our unique attributes and our marketplace and has become an essential part of our marketing team."
Stephen Legg Director, Product and Technology Development
FKI Logistex
"Koroberi provides marketing support for several of our portfolio companies. Their ability to grasp the nuance of an emerging technology and get it in front of the right analysts and prospects is becoming part of our standard operating procedure. They act as true partners."
Solomon D. Lax, Partner
Capital Strategies
"Koroberi can read my mind. What sets him apart is his dedication to learning the new industries. He dedicates the time to finding out everything he can about what makes that industry tick — competition, customers, what other people are doing, strategies. He gets to know the industry and the client."
John Westendorf, President
Hickory Hardware
"FKI Logistex sells a complex product to a competitive and global market. Koroberi has taken the time to understand our unique attributes and our marketplace, and has become an essential part of our marketing team."
Stephen Legg Director, Product and Technology Development
FKI Logistex
Matrix Knowledge
"I needed a firm that had the skillset in working with a matrix organization like ours, They excelled in those areas."
General Manager,
Leading global pump, valve, seals and controls manufacturer
Cost Saving Methods
"Their industry knowledge saved us time and money in the development of case studies. We did not need a number of edits, and they knew how to write them."
VP Marketing,
Leading global pump, valve, seals and controls manufacturer
Time Saving Methods
"Building the brand and the image has always been very important in the projects we have done with Koroberi. It always amazes me how quickly we can take a new brand and make it a household name."
John Westendorf, President,
Hickory Hardware
"Their industry knowledge saved us time and money in the development of case studies. We did not need a number of edits, and they knew how to write them."
VP Marketing,
Leading global pump, valve, seals and controls manufacturer

We don’t do good work to win awards — we do it because our clients deserve the best we can offer them. But it doesn’t hurt to know that others in our profession recognize the quality of our marketing communications when they see it.


2007 Outstanding Material Handling and Logistics Content Award

The Society of Technical Communication Award of Excellence in:
- Online Communications
- Technical Publications
- Non-Computer Equipment Guides
- Promotional Materials

The American Advertising Association’s ADDY Awards:
- Gold, Best Collateral Material Brochure Campaign
- Gold, Best Sales Promotion Packaging
- Silver, Public Service Collateral

Communication Arts Print Magazine
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