Hyster Company Names New Advertising Agency of Record

(Greenville, NC: April 25, 2007) Hyster Company, a leading provider of lift trucks, has named Chapel Hill, North Carolina-based Koroberi, Inc. as its new advertising agency of record for North America.

"We were attracted to the broad expertise Koroberi brings to the table in advertising, PR, direct and interactive," says Paul Laroia, president, Hyster Company. "Innovative, tightly integrated marketing communications programs are where Hyster is putting its marketing dollars. We chose Koroberi because of its proven track record in our market space and its expertise in developing flexible, integrated marketing campaigns."

Recently listed as one of the top 100 business-to-business advertising firms in America, Koroberi has 25 employees in its Chapel Hill, North Carolina location, with another three employees working from its Manhattan, New York office.

"Hyster lift trucks are synonymous with with productivity, dependability, comfort and innovation," says, Bruce Olive, Koroberi CEO. "We are pleased and honored to welcome Hyster Company as a client, and look forward to working with its excellent marketing team and distributors to promote the company and its products in the North American market."

Based in Greenville, North Carolina, Hyster produces over 130 lift truck models. Hyster lift trucks offer the widest capacity range in the industry - from 2,500 to 105,000 lbs. Hyster employs approximately 7,000 people worldwide as part of NACCO Materials Handling Group, a wholly owned subsidiary of NACCO Industries, Inc. (NYSE:NC). NACCO Materials Handling Group is a world leader in the lift truck industry which designs, engineers, manufactures and sells a comprehensive line of lift trucks and aftermarket parts marketed globally.

For more information, contact Matt Murphy, PR account executive, Koroberi, Inc. (www.koroberi.com), by phone at +1 919.945.0533 or by e-mail at matt@koroberi.com.