Blog

How will journalism survive the digital age? It’s a common question throughout the communications industry. With articles readily available online, and more and more people getting news through social platforms like Twitter, many have questioned the viability of traditional newspapers and magazines. To stay afloat, publications have come up with digital solutions. New York magazine [...]

This year, the world welcomed a new pope when Pope Benedict XVI became the first to resign in almost 600 years. The newsworthy transition highlighted the prevalence of social media in today’s world, and how things have changed since Pope Benedict XVI was appointed eight years ago. It’s no secret that we record and digest [...]

1. GoodGuide GoodGuide ranks consumer products based on a number of, including climate change, fair trade, human rights and nutrition. In addition, the GoodGuide app allows users to scan products in stores in order to access an overall company rating for social responsibility, as well as certifications the company has received. The app also allows major [...]

In our September blog Connecting in Crisis: The Role of Social Media in Natural Disaster Coverage, we discussed the benefits of connecting through social media during a crisis. We noted that social media platforms provide an outlet for users to share experiences, to support one another across great distances and to discuss ways to prepare [...]

With the year coming to an end, I can’t help but look back on 2012 and feel thankful. Every year brings new surprises, but this year has been a little extra exciting – I interned at Koroberi. Here’s a tiny recap of what I learned as an advertising intern. 1. Real world experience beats reading [...]

Thanksgiving Day didn’t play a role in my upbringing until I was first introduced to it by Charlie Brown and the rest of the Peanuts gang. Being Mexican, it didn’t make much sense at the beginning, but I’ve learned to appreciate it and I think it’s a great idea to dedicate at least one day [...]

For years, people have relied on smart phones for news, social media, weather reports and keeping in touch with important contacts. Now, in light of the upcoming presidential election, individuals are using their smart phones to gain information on political campaigns and presidential documents. A survey completed by Pew at the end of September showed [...]

Two weeks ago, Twitter CEO Dick Costolo announced the new Twitter design on NBC’s Today show. The new layout relocates profile pictures to the top-center of the user’s profile and adds the option for a new header image. Mobile devices are also affected by the change, so Twitter is recommending that brands adopt the change [...]

Last night’s showdown between President Obama and former Governor Mitt Romney was the most-tweeted political event in U.S. history, generating more than 10 million tweets.