Headshots and bios are history. All a headshot tells you is what we looked like on the day the photo was taken. All a bio represents is our side of a story from history. We figure you’ll get a better sense of who we are today by reading our posts.
Interactive content, voice search and virtual reality made waves in the marketing industry this year. But with 2018 quickly approaching, it's time to move on to the next big thing. Here are a few marketing trends we think you should be on the lookout for.
Scrolling through social media reveals a growing trend of users posting photos of (allegedly) favorite products ranging from household cleaners to clothing brands. But these posts are not totally organic. As social platforms’ clout continues to grow, more brands are...
Email has opened up an entirely new world for business communication since it was first introduced more than 40 years ago. According to Hubspot, 28 percent (!) of the workweek is spent reading and responding to emails. It’s easy to feel overwhelmed as that...
Creating a strong brand is vital to the survival of any organization. Branding can give you the upper hand against the competition and increase awareness for prospective customers. Use these simple steps to start strengthening your brand and laying the foundation for loyal...
Immersive… engaging … impactful… the next big thing! What platforms are the source of all this buzz? Virtual reality (VR) and augmented reality (AR) technology—potential game changers for future marketing efforts.
To launch a digital ad campaign and not track its performance is a little like throwing a pass and not bothering to look downfield to see whether it’s actually been caught (happy football season!)
Interviewing subject matter experts is often the ideal way to get the absolute best material on a given topic. As experts in their field, they know far more than just about anyone—including and especially you, humble copywriter. That’s why preparing for and...
Somewhere in the lines of communication with your graphics department, you’ve probably seen or heard the terms ‘vector’ and ‘raster.’ What you probably don’t know is that you use those file types every day. Each image file you see fits...