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Headshots and bios are history. All a headshot tells you is what we looked like on the day the photo was taken. All a bio represents is our side of a story from history. We figure you’ll get a better sense of who we are today by reading our posts.
Now that you’ve read up on how to become an AdWords Fundamentals Pro, it’s time to choose a second exam and get certified. To get your shiny Google certificate, you must pass the fundamentals exam as well as any one of the other five options, depending on which...
Research shows that a picture on social media is worth more than a thousand words. It’s worth about 150% more retweets and 2.3 times the engagement on Facebook – possibly more if the pictures are in motion. Enter, the GIF.
The digital age brings more data than ever, with tools to help marketers make sense of it. Google products like Analytics and Tag Manager can help monitor campaigns in real time and allow continuous optimization.
I didn’t know what to expect from my internship at Koroberi. “Intern” can sometimes be another word for “personal assistant,” but that is not the case here. From my first day, I have been able to see the direct impact of the work that I do. I...
Koroberi // “Ke-ro-be-re” is a phonetic spelling of the Australian aboriginal word, corroboree, used to describe a gathering of leaders in times of conflict or celebration. Or, as we interpret it, a metaphor for the marketer.
In today’s fast-paced world of media, the news comes from social sites as much as it does from traditional news sources. Twitter, specifically, is an excellent resource for marketing professionals to get their industry news and trends in real time. But which accounts...
From tragic accidents to politically charged customer service incidents, there’s a crisis communications scenario lurking around nearly every corner. The key is preparation. Proper planning allows organizations to respond more efficiently when crises do occur.