If you haven’t heard of Pinterest, you may as well have been living under a rock the past few months. It is the most popular topic in social media today; showing up in blogs, articles, tweets, Facebook posts and more. But what is it exactly?
Pinterest is an image driven virtual pinboard. It allows you to “pin” your choice of images and videos on self-created boards of different topics. As a user, you also have the choice of becoming a follower. You can follow people, friends, companies, general interests, etc. As a follower, you are able to re-pin posted images and content from your connections.
It seems simple considering it really only consists of images and short captions, but it’s addictive and growing fast! For a company with only 16 employees, Pinterest has experienced rapid growth. It recently hit 10 million US monthly unique visitors and did so faster than any other independent site in history. The social media site has more than 10.4 million registered users and is producing more referral traffic than YouTube, Google+ and LinkedIn combined. It has exploded with popularity as daily user numbers have increased more than 145% since the beginning of the new year. So how can businesses and professionals leverage Pinterest?
Every business or organization will have to do some personalizing in order to establish its Pinterest page, but here are a few general tips for making it work.
• Pin content that will interest your target audience as well as things that relate to your company’s make-up, standards and beliefs. It can also be beneficial to pin things that are directly related to your company like achievements or big news, but this should be done in small doses and not that often.
• In order to get people to follow your boards, do a search for people or companies that fall under your personal audience and start repining and commenting on their boards. This will help bring attention to your Pinterest page and encourage others to repin and comment in return.
• Spend time exploring and observing your target audiences’ boards to get an idea of the content that interests them, that way you can take that intelligence and use it for your own benefit.
• As a business or organization, your main purpose should be to share your content in a visual manner that people can relate to.
People spend nearly 100 minutes on Pinterest a month, compared to the 19 minutes people spend on LinkedIn, it’s worth it to give the site a shot. With the ability to link Facebook and Twitter accounts to Pinterest, it couldn’t be easier to integrate the site into your social media mix. So even with all of this great information about Pinterest, how do we know it’s actually effective?
Companies ranging from @Mashable to @GeneralElectric have been recognized by social media and other bloggers for their successful Pinterest pages. Mashable, a social media website, has decorated its Pinterest boards with infographics and images of gadgets and visual data. Opposite to Mashable, General Electric has boards pinned with photos of the machines they work with, photos of the company’s products over their existence, campaign photos, etc. Both of these very different organizations have found what interests their target market and pinned images that draw people to their page. On a more individual scale, many professionals have crafted image-based resumes to pin, turning a Pinterest page into a professional portfolio.
While many write Pinterest off as the mecca for DIY-ers and women, with its astronomical growth and expansion, Pinterest presents an exciting new opportunity for businesses too.
Check out our Koroberi pinterest page and follow our pin boards!