Industrial robotics. Sound nerdy and dry? Probably. It sounded complicated and techy to me too a couple of years ago. Since delving into the world of industrial PR, though, robotics has become my subject of choice. With an industrial robotics client, it was a necessary task to learn the basics and get on top of industry trends. This focus became intensified recently as I took on the task of writing a white paper on automated guided vehicles (AGVs) and autonomous mobile robots (AMRs) in lean manufacturing. I found the research to be so interesting that I have begun to hone a PR expertise in robotics. The world of robotics is large, but the community is not so large and, despite an initial reaction of thinking it may be elitist or at least standoffish to a PR professional, I actually have found it to be welcoming.
I’ve become a regular and interested reader of publications and sites such as IEEE Spectrum (check out this article on the man who created the philosophy of the “Uncanny Valley”: http://bit.ly/Nvr7y5), Product Design and Development, Robotics Tomorrow, Design Engineering and many others. I can’t believe what’s out there: robotic limbs for amputees, robotic snakes for surgery, robots that build or robots that navigate autonomously.
Robots are becoming so widespread and autonomous they raise a whole new set of questions, such as how to deal with robot ethics. (Read more about this in The Economist: http://econ.st/MXWbn0.) In an example of robotics trending toward Artificial Intelligence, there is even a robot that cheats at rock-paper-scissors! (Check it out on Wired: http://bit.ly/LT77m1.) The engineers developing these technologies are creating new solutions and designs every day and it is fascinating.
So I’m looking forward to diving even deeper into the world of robotics. If you want to join me, follow me @KimZRobot on Twitter. I’ll be posting my latest robotics marketing and PR tips, finds, blogs and notes as I geek out on robotics.