Will It Blend Creators Talk about Social Media, Brands & B2B

By Jeff Cohen / Feb 20, 2009 / No Comments

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We recently interviewed George Wright, VP of Marketing, and Kels Goodman, Video Producer, of Blendtec. They are the creators of the popular YouTube videos series, Will It Blend?, which has generated over 200 million views. They spoke to us about the inspiration for the series, the goals behind the campaign, the keys to social media, and how it relates to B2B marketing and corporate culture. They even gave a shout out to Koroberi. It is our video after all.

Watch the video here and share with your friends and colleagues. We have also posted this on YouTube so you can embed the video in your own blog if you want.