Will It Blend Creators Talk about Social Media, Brands & B2B
By Jeff Cohen
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Feb 20, 2009
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1 Comment
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We recently interviewed George Wright, VP of Marketing, and Kels Goodman, Video Producer, of Blendtec. They are the creators of the popular YouTube videos series, Will It Blend?, which has generated over 200 million views. They spoke to us about the inspiration for the series, the goals behind the campaign, the keys to social media, and how it relates to B2B marketing and corporate culture. They even gave a shout out to Koroberi. It is our video after all.
Watch the video here and share with your friends and colleagues. We have also posted this on YouTube so you can embed the video in your own blog if you want.
20 Support Cases for Using Social Media in B2B Marketing | Suddenly Marketing / Oct 11, 2010 at 5:27 pm
[...] Behind the Scenes with the “Will it Blend?” Videos The koroberi team shares a seven minute video interview with Blendtec’s George Wright, VP of Marketing, and Kels Goodman, Video Producer. They reference their B2B successes from the wildly successful video campaign around the fourth minute. [...]