Swiss Graphic Design Firm Chooses Koroberi, Inc. as Web Partner
U.S. B2B marketer to provide interactive services to Swiss consumer design firm
Koroberi, Inc., a full-service business-to-business (B2B) integrated marketing agency based in Chapel Hill, has been chosen by Basel-based Zweifel-Chislett Productions to be its U.S. interactive marketing partner.
Zweifel-Chislett is an award-winning consumer design group specializing in innovative 3D point of sale, trade show designs and corporate identity programs for clients including Nespresso, Hugo Boss, Sympany Health Insurance, Vivico Real Estate, and The City of Basel Earth Day. Koroberi’s integrated services to be provided to Zweifel-Chislett include web design, social media and interactive marketing.
The two firms will engage in a technology and cultural exchange to create a global team offering state of the art integrated marketing solutions.
According to Zweifel-Chislett senior partner Roz Zweifel, her company’s graphic designers will work with Koroberi’s web design team to create a mutually beneficial growth experience. “I feel strongly that European design schools are lagging behind those in the U.S. in terms of teaching interactive skills. Most of our young designers are not getting sufficient training in the technical side of web production and have to teach themselves or piece together even the most basic multimedia and web programming skills. We are looking to Koroberi for assistance with Web 2.0 strategies, social media and technical support for next-generation Swiss design.”
“To survive in today’s economy, agencies around the world must offer well-priced, highly creative and relevant design, and keep pace with web-driven paradigm shifts,” said Koroberi’s president, Kathryn Olive. “Working with Zweifel-Chislett will allow us to offer Koroberi’s global clients access to superior design support in Europe. In return Koroberi will share the latest interactive commercial and open source technology.”
About Koroberi, Inc.
Koroberi, Inc. is a full-service marketing firm serving the strategic, creative and tactical marketing needs of a diverse list of business-to-business clients. Ranked among the top 100 business-to-business agencies in the country in 2007 and 2008 by B2B Magazine, Koroberi was also recently named by the Triangle Business Journal as one of the region’s top three interactive agencies. In addition to its marketing services, Koroberi also provides research and technical communications services to a range of global business-to-business industrial firms. The agency is based in Chapel Hill, North Carolina, adjacent to the state’s Research Triangle Park area with an office in Brooklyn, New York.
