Stand and Deliver

Neal’s Yard Remedies was one of the first beauty products firms in the UK to focus on natural ingredients - has it stayed true to its roots?

The natural and organic beauty firm came under fire from bloggers this week for the reversal of its decision to engage with the public in an online debate, after agreeing to participate in a regular series sponsored by The Guardian Newspaper.

Follow the resulting PR train wreck…a lesson in how brands have to adjust to new ways of interacting with the public in today’s media environment.

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