Koroberi Promotes Samantha Devine to Public Relations Account Executive
B2B agency continues to expand PR practice
Koroberi, Inc., a full-service integrated business-to-business marketing agency, announces that Samantha Devine has been promoted to Public Relations Account Executive. In this role, Devine is responsible for implementing PR campaigns and new media strategies for large B2B clients and managing the agency’s intern team.
Devine brings with her degrees in Communication Studies and English, graduating with distinction from the University of North Carolina at Chapel Hill. At Koroberi, she has been an active member of the integrated marketing team, working on national campaigns, providing tradeshow support and working with new media opportunities. Her promotion from PR Coordinator to PR Account Executive is a direct result of her ability to bring measurable results and remain creative in her approach.
“Samantha shines as a member of the integrated marketing team. Her ability to connect with editors and take time to strategize warranted a promotion,” said Koroberi President, Kathryn Olive. “As a results-driven organization, we recognize and reward talent that reaches goals to move the agency forward.”
“I am pleased to make the transition into a role that offers a wide range of challenges and responsibilities,” said Devine. “The move from traditional marketing campaigns to dynamic, integrated strategies is an opportunity to become more nimble and creative with our approach. The face of PR and the way we understand it has changed; much more than just a press release, PR is an offensive strategy to retain relevancy. I look forward to really diving into new media strategies for our B2B clients.”
About Koroberi, Inc.
Koroberi, Inc. is a full-service marketing firm serving the strategic, creative and tactical marketing needs of a diverse list of business-to-business clients. Ranked among the top 100 business-to-business agencies in the country in 2007 and 2008 by B2B Magazine, Koroberi was also recently named by the Triangle Business Journal as one of the region’s top three interactive agencies. In addition to its marketing services, Koroberi also provides research and technical communications services to a range of global business-to-business industrial firms. The agency is based in Chapel Hill, North Carolina, adjacent to the state’s Research Triangle Park area with an office in Manhattan, New York.
