Triangle Marketing Firm Brings Web 2.0 to Industrial B2B Marketplace
Koroberi, Inc., a full-service integrated marketing firm specializing in business-to-engineer and business-to-science communications, announces the launch of a new Web 2.0 site created for material handling client FKI Logistex®. The new site, http://www.fkilogistex.com is available in seven languages and offers FKI Logistex customers top-level product information and quick access to local sales and service representatives around the world.
According to John McKinney, Koroberi’s chief technology officer, the Web site demonstrates an advancement in technology to accommodate the importance of customized, online communications for the agency’s business-to-business clients. “This application was built to extend the robust and dynamic fundamentals of Web 2.0,” he said. “We were faced with a challenge of delivering information to a worldwide user base, while continuing to focus on highly specialized content. The result is the RedSCHEL core, a system that can deliver an unlimited amount of content in an unlimited number of languages — while using only a single web page.”
The new FKI Logistex site is designed to drive qualified lead generation by prompting visitors to connect one-on-one with the company for information gathering, as well as to facilitate fast, personalized support for the company’s expanding global customer base. Available in French, Spanish, German, Danish, simplified Chinese, UK English and U.S. English, the site provides key product information for FKI Logistex customers.
The site represents a leap forward for industrial B2B Web site development. The design augments generic Search Engine Optimization and Marketing principles with a highly accountable information access tool that is tailored to the needs of informed clients who purchase sophisticated solutions. It primarily drives site visitors to sales personnel who can control the distribution of additional information that may be sensitive or proprietary.
The feature-rich Web site includes a Global Locator tool (http://fkilogistex.com/global-locator.aspx) that makes it easy for visitors to find and contact local FKI Logistex sales and service offices in their region. With convenient and direct access to FKI Logistex sales engineers and service representatives, customers can receive personalized support, customized information and product details that are specific to their needs.
Visitors to the site can access in-depth case studies (http://fkilogistex.com/case-studies/default.aspx), view product demonstration videos (http://fkilogistex.com/video/default.aspx), and download the full suite of FKI Logistex brochures (http://fkilogistex.com/brochures/default.aspx) and request customized information about FKI Logistex solutions from local representatives.
The Web site also contains a real-time Media Center (http://fkilogistex.com/media-center/default.aspx) which includes press releases, white papers and an image gallery with photos for use by the press, as well as RSS News (http://feeds.rapidfeeds.com/5953/) and Case Study feeds (http://feeds.rapidfeeds.com/6235/) for automatic updates about the latest company developments.
For media information, please contact Emily Fuleihan, Koroberi, Inc. (http://www.koroberi.com), by phone at +1 919.945.0552 or by e-mail at emily@koroberi.com.
About Koroberi, Inc.
Koroberi, Inc. (www.koroberi.com) is a full-service marketing firm serving the strategic, creative and tactical marketing needs of a diverse list of business-to-engineer clients. Ranked among the top 100 business-to-business agencies in the country in 2007 by BtoB Magazine, Koroberi was also recently named by the Triangle Business Journal as one of the region’s top three interactive agencies. In addition to its marketing services, Koroberi also provides research and technical communications services to a range of global business-to-business industrial firms. The agency is based in Chapel Hill, North Carolina, adjacent to the state’s Research Triangle Park area, and also has offices in Brooklyn, NY and Dexter, Michigan.
About FKI Logistex
FKI Logistex® (www.fkilogistex.com is a leading global provider of automated material handling solutions, supplying its customers with an integrated set of leading-edge technologies in high-speed sortation, conveyor systems, palletizing, paperless pick products, AS/RS, controls, order fulfillment systems, RFID implementation, EDS integration, baggage handling systems, warehouse control systems, and total material handling automation.
FKI Logistex provides material handling solutions for airports, postal facilities, parcel distribution, manufacturing operations, library automation, and for warehouse and distribution facilities. With projects that include many of the world’s largest and most advanced material handling operations, FKI Logistex has manufacturing, engineering and support facilities around the world. For more information on FKI Logistex, click here to visit the FKI Logistex media center. For general sales information, contact FKI Logistex by phone at +1 877 935 4564 in North America, +44 (0) 870 350 3055 in Europe, or +86 21 62522211 in Asia. Contact FKI Logistex by e-mail at info@fkilogistex.com.
