Generating Brand Energy

Challenge

Launch a start-up concentrated photovoltaic (CPV) solar power enterprise to the industrial and utility markets. As a CPV solar power unit developer, MegaWatt Solar’s market comprises power utilities, industries seeking alternative power solutions, and research campuses and office parks looking for alternative energy as part of their power supply. The challenge was to competitively position MegaWatt Solar technology to its target markets through the development of a Web site that contained concise brand messaging and graphic design.

Solution

Koroberi began by addressing the strategic goals of MegaWatt Solar, in particular the need to credential the enterprise to the power utility market. Our marketing professionals and staff engineers helped refine MegaWatt Solar advantages. We created brand statements-value propositions to position MegaWatt Solar as a low cost innovator in the industrial solar power industry with longer product lifecycle. We also told their story visually through an informational poster with striking graphics.

Results

Web site launched prior to major solar power industry trade show for company executives in attendance to refer interested customers to Web site for information
Visual story poster presented electronically and displayed at technology launch at power company
Positioned MegaWatt Solar as a qualified industrial solar power supplier with superior technology attributes and competitive advantages