Marketing Agency Launches Summer Green Initiative
Koroberi, Inc., a full-service integrated marketing firm specializing in business-to-business, business-to-engineer and business-to-health communications, has launched a new summer program designed to reduce commuting time and costs while maintaining excellent client service and workplace productivity.
The agency’s summer program, dubbed “Green Fridays” by the staff, offers employees every other Friday off through Labor Day. All employees are required to work one extra hour every day, and are divided into teams to ensure full coverage and client service on every business day.
“Our committed staff commutes from all points of the Triangle, and skyrocketing gas prices have become a significant burden this year,” said Bruce Olive, CEO of Koroberi. “In addition, Koroberi has a very environmentally conscious culture, so we want to do our part to reduce emissions. Koroberi is happy to introduce “Green Fridays” because it’s a win-win situation for everyone,” he said. “Our clients continue to receive attentive service, and employees are both motivated and highly productive. Best of all, we all have extra time with family and friends over the summer months.”
Over the past 30 years, the Triangle’s population has grown 70 percent, significantly increasing the number of cars and emissions affecting the environment. In addition, a recent Forbes survey named the Triangle number two on its list of the worst commutes in small cities. The Forbes report also found that area commuters spend about 35 hours a year in rush hour congestion.
Employees are already benefiting from the new policy. “Green Fridays are a great way for all of us to save energy and have more time to enjoy the summer,” said Erika Golden, public relations account executive. “I live in Raleigh and commute an average of 55 miles every day. I’m spending ten hours less in traffic and reducing my carbon footprint. As the price of gas continues to rise, the cost savings will really add up.”
About Koroberi, Inc.
Koroberi, Inc. (www.koroberi.com) is a full-service marketing firm serving the strategic, creative and tactical marketing needs of a diverse list of business-to-engineer clients. Ranked among the top 100 business-to-business agencies in the country in 2007 by BtoB Magazine, Koroberi was also recently named by the Triangle Business Journal as one of the region’s top three interactive agencies. In addition to its marketing services, Koroberi also provides research and technical communications services to a range of global business-to-business industrial firms. The agency is based in Chapel Hill, North Carolina, adjacent to the state’s Research Triangle Park area, and also has an office in New York, NY.
