Last Minute Holiday Thoughts About B2B Marketing

I sat down this morning to write about ideas for B2B marketing during the holidays. It was already a little late, but the freshness of great marketing ideas should hold up through the holidays. As the day was passing by, I realized that this would be a great chance to find other Business to Business marketing blogs and do a wrap up of what they were saying. After several searches I discovered that there is not a lot out there about marketing during the holidays, but I did find some good suggestions.

The Integrated Marcom blog suggested offering holiday gifts through emails and newsletters. These include free downloads, animated greeeting cards, or even a Starbucks gift card.

The Email Marketing Reports site ran a four-part series on holiday email marketing that dealt with planning, frequency, and tips for the days around shipping deadlines, but it is the final post that is relevant to B2B marketers whose business is not seasonal. It suggests continuing to publish newsletters on a regular schedule, even if it is just to send a holiday greeting, or a customer reward.

The Funnelholic blog takes a different approach and provides a list of gifts marketers could hope to receive in their stockings, including a lead-nurturing system, a marketing plan, and even a marketing budget. None of these are a given in our current business environment.

The Woman Partner blog offers 10 ways to cross market your products or services with an appropriate partner to expand your audience in the coming year.

And finally, Brand Flakes for Breakfast showcases a unique holiday video produced for RMI Direct Marketing. This video helps customers relate to their reps at the company by showing them at work, and has a lot of fun doing it. You may recognize the style and the tone from a hit TV show.  The company has a small promo button on their site, which links to a custom landing page (rmiextremecaroling.com) to host the video.

Happy holidays from all of us at Koroberi, and if you have any last minute shopping to do, you better get going.

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