Better Content for More Leads
Challenge
Transition legacy FKI Logistex website from content-heavy information delivery vehicle to streamlined, campaign-compliant, lead-generating engine, fully deployed in 7 languages to better serve their growing global markets.
Solution
The Web component of the “Global/Local” integrated campaign developed by Koroberi included a complete reengineering of the client’s site, from back end to front end. Trade publication advertising, banner ads, Google Adwords, and opt-in email campaigns presented cohesive, consistent messaging that drove traffic to the new site and encouraged visitors to contact a sales representative directly for product information.
Results
FKI Logistex logged 245 Web-initiated inquiries via an online contact form in just the first two months following the launch of the redesigned site. Internal satisfaction levels with the site content and customer referrals remain high.
Website
New website designed to generate inquiries.
Ads
“Global/Local” trade publication campaign encouraged visits to Web site.
Integrated email campaigns to drive Web site traffic.
Public Relations
PR placements heightened customer awareness, generated leads and drove
traffic to the website.
